亚伦摩根
验证专家 in 市场营销
市场营销专家
亚伦 is an accomplished and versatile digital marketer with a background in fast-growing and mission-driven organizations. He has a proven track record of delivering impactful digital strategies for prominent healthcare and technology companies. 亚伦的贡献推动了商业成果, 生成品牌拥护者, 已实施的持久流程, 并获得了奖项.
项目的亮点
专业知识
工作经验
数字营销总监
打造健康
- Led digital marketing functions for DTC and B2B campaigns, reporting directly to the CMO.
- Replaced the pre-existing digital agency and took digital activities in-house, 包括搜索引擎营销(SEM), 站外搜索引擎优化, 电子邮件自动化, 运动的优化, 端到端报告.
- Established the company's presence on 站外搜索引擎优化 channels, 专注于谷歌商业页面, 今日心理学, Yelp, 谷歌位置, 和中央社报道.
- 对业务的同比增长做出了贡献, including the digital footprint for a 40% expansion of telehealth and brick-and-mortar services.
- Streamlined digital systems to generate actionable data, saving costs for the business.
数字营销总监
蝴蝶网络
- 领导支持电子商务的机构, 企业潜在客户的产生, and international growth within the healthcare and 兽医 markets.
- Achieved a seven to eight times ROAS growth and a one to six customer acquisition cost to lifetime value ratio across campaigns. I also supported a 30% marketing contribution to the 企业 B2B pipeline.
- Managed the marketing team as the interim VP for two months, 处理产生的需求, 市场营销分析, 事件, 电子邮件营销, 预测计划, 以及高管演讲.
- Launched social media presence and grew the following to 100,在三年内达到1000 +,平均参与率为4%.5% while driving brand share-of-voice to 115% above competition on related topics. 使用像Sprout这样的工具来分析性能.
- 第一年就扩展到10多个市场, 支持医学教育, 护理, 兽医, 企业, 和电子商务措施.
- Offered support with marketing and social media management during the IPO in 2021.
高级内容营销经理
潘多拉
- Oversaw artist marketing and brand campaigns across organic and paid channels, 包括电台广告. I led a cross-functional team that paired artist partners with campaign opportunities.
- Developed a marketing campaign strategy and led cross-functional working groups handling top-tier artist and festival content engagements, 包括西南偏南, 王子, 约翰的传说, 和詹妮尔·梦奈.
- Built scalable processes to allow cross-functional teams to successfully engage multiple partners and drive business results while maintaining a marketing budget.
高级社交媒体经理
潘多拉
- Led organic social media presence for 潘多拉 across Twitter, 脸谱网, Instagram, Snapchat, YouTube, 和博客. 我支持社交媒体的实施和品牌推广, including a major brand refresh and multiple seasonal campaigns.
- Supported social media presence at 12+ custom advertiser concerts annually, 包括西南偏南和几个主要节日.
- 负责潘多拉博客的重新设计, driving a 200% increase in visitors month-over-month to 400,每月000.
- Managed the "Musicologist Monday" campaign across social media, driving over 8 million YouTube views.
- Co-founded 潘多拉's in-office "Whiteboard Session" concerts for YouTube and the company's blog.
项目历史
蝴蝶智商+产品发布会
http://youtu.be/ytuASCxjC_k?si=m3kbZISA9qdBM1aNLed the launch of Butterfly's second-generation ultrasound probe on social media, 开车超过30岁,000 unique video views and a 300% increase in engagement rate, 超过所有竞争对手的声音份额(SOV).
潘多拉的音乐学家星期一
http://youtu.be/Zp6nrf7Z6p0发起了潘多拉的音乐学家视频宣传活动, driving over eight million views across platforms through paid and organic social posts for three months.
场外搜索引擎优化锻造健康
Optimized existing 站外搜索引擎优化 and established a scalable foundation for best practices in offsite links, 减少对付费媒体的依赖. This expanded 打造健康's footprint with a 40% growth in brick-and-mortar and telehealth care.
教育
心理学学士学位
加州大学圣克鲁斯分校-圣克鲁斯,美国
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